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Email was invented in 1971, and since then, it has completely changed how we communicate with people we know and those we may not know in person. With the introduction of social media in 1997 and the rapid rise and evolution of these channels, it was thought email would quickly become extinct. However, as we know now, this couldn’t be further from the truth! For those who may … [Read more...] about How to Choose an Email Newsletter Service

Maximize your email efforts by tracking these metrics and making adjustments as needed. With the growing number of customer and client interactions online, building and nurturing an email list is extremely important. But — it’s only the beginning. The real success lies in ensuring your emails reach your subscribers and spark engagement and interest. Here is where your email … [Read more...] about A Quick Guide to 7 Key Email Marketing Metrics to Watch