You ready for the Phoenix Suns tagline for the 2024-25 season?

#SunsUp

The Phoenix Suns marketing and social media team is always grinding, brainstorming, and developing new and engaging ways for the fanbase to connect with the team. Whether it be via Instagram stories recapping a game or playful banter on Twitter with an opposing team’s special media account, they continually provide quality content.

Part of that content every season is to provide a tagline for the team. You remember them throughout the years, right? WERORNG.T ime to Rise. Ignite the Future. Suns at 50. Amplify Your Game. We are PHX. Rise PHX. We are the Valley. Coming in Hot.

And now? #SunsUp

Some of the quotes from the promotional hype video posted on Sunday morning provide insight into the origins of the tagline. The Suns “await the golden hour of a golden era” with this tagline, as “The Valley sheds its shadowy figures we witness the arrival of the dawn”. “Where there is light, there we will be.”

I’m unsure if I truly get the message, although the Suns Up tagline is creative. I deduce that when the sun rises, the day begins. And this is the beginning of a golden era in Suns history.

Although, aren’t we smack dab in the middle of an era? Phoenix isn’t rebuilding, are they? This isn’t a new day. In fact, I feel like this season is at 4:00pm and we’re hoping that it stays bright for a couple more years before the streetlights come on and we have to go home. Because if we crash and burn this season, Phoenix may be in “blow it into the Sun” mode.

Hmmm…there’s a tagline, right? #LaunchedIntoTheSuns

While ‘Stare at your own risk’ is a catchy line, it might not be the best fit for a team that fell short last season. It feels like something more suited for a squad in full rebuild mode, not one trying to bounce back.

We’ve seen in the past, especially with the #WeAreTheValley era, that the team paired the tagline with the City Edition uniforms. That isn’t happening this season, and #SunsUp makes no reference to the jerseys that were leaked last week.

I imagine it’s hard every year to come up with a tagline. Like, in 2075, what is it going to be? #WeAreStillPHXandTheValley?

I’m confident the Suns’ marketing and social media team has plenty planned around the tagline, and judging by the attention to detail and visuals in the release, it’s bound to be solid. The message might need a little tweaking, but the tagline itself works. And it’ll play every time they’re winning in a game…

#SunsUp on the Clippers 54-45 at the half…